Job Introduction
BPP Education is entering a new phase of its growth and evolution, attracting thousands more students each year and expanding into new verticals and new markets globally. The BPP Product & Technology (P&T) organisation is evolving rapidly, and driving transformation of its platforms, digital products, and experiences, to help BPP Education scale and meet the growth of the business in the coming years.
We are looking for an experienced analyst to work in our Data Analytics team. You will enable BPP to leverage insight, to inform and optimise how we deliver scalable, secure, and performant experiences that delight and engage learners during their time with BPP and beyond, throughout their working lives.
As the Website Analyst, you will report to the Product Analytics Manager. Working as part of the product squad you will help deliver and evolve BPP website to become more customer centred, design and data informed, to build products that meet and exceed our users’ needs. Ensuring we optimise our website conversion rate to achieve our growth goals.
Why work for BPP?
It is a great time to join BPP as we have enjoyed a sustained period of growth, offering a wealth of opportunities to our staff, students and clients. There are many more great reasons to join BPP such as:
- Brilliantly, you can study any of BPP’s courses for free – be it a professional qualification or full degree.
- With hybrid working available, you’ll be able to split your time between one of our centres and wherever you choose to call home.
- We also provide a generous annual leave entitlement of 30 days, and there’s a rewards package that includes retail discounts, Group Personal Pension Plan, dedicated private healthcare and dental plans that offer additional assurance to look after you and your family.
Key responsibilities
- Help ensure website product team objectives are met whilst advocating for data-driven decision making and test and learn culture
- Develop and champion the use of analytics to show a true understanding of how our customers use our website
- Create a deep understanding of user behaviours on the website, pro-actively finding changes in behaviours that could be impacting overall performance by combining narratives from multiple tools into one seamless story.
- Lead the communication of these behaviours effectively so the website product team is equipped with intelligence to make smart, quick decisions.
- Develop data-driven hypothesis on how to optimise product effectiveness with the product team including clear success measurements
- Take ownership of the experimentation testing plans, including A/B testing. Clearly communicate the findings making recommendations of further testing to continuously improve performance.
- Ensure adherence to all data governance policies
Essential Skills
- Data management and analytics skills
- Advanced skills in GA4
- Analytical platform and/or code such as BigQuery, Python, SQL, Alteryx, SAS.
- Visualisation tools such as Looker or PowerBI or Tableau
- Experimentation platform such as Optimizely
- Effective communication skills to people of all data knowledge levels
- Passion for continuous development and learning
Desired Skills
- Experience working in an agile product delivery environment
- Experience of experimentation website session behaviour tools such as Clarity or HotJar