Job Introduction
An great opportunity has arisen for a passionate and self motivated Associate Director of Brand .In this role you are a key strategic leader responsible for shaping how our global network of education brands are expressed, experienced, and remembered. You’ll manage a roster of global brand agencies alongside a talented in-house multidisciplinary team across Content Strategy, Creative Services, and Brand Experience, ensuring every output and touchpoint reflects our brand’s purpose, personality and promise.
What if you read the description and don't meet every single requirement? We encourage you to apply anyway - we value diverse backgrounds and are committed to inclusivity!
What you’ll be doing
You'll bring together insight, creativity, and execution to build brand equity, drive consistency, and create meaningful connections with our wide range of audiences. This role is both visionary and operational; guiding long-term brand strategy while enabling teams to deliver high-impact work every day.
What we’re looking for
To be successful in this role you will need to have a proven track record in the following areas:
- Proven experience in a senior brand role, ideally within a similarly complex, regulated sector.
- Proven track record of delivering brand campaigns that drive awareness, engagement, and commercial results across multiple channels and markets.
- Hands-on experience with brand architecture and positioning, including managing brand portfolios and supporting rebrands or strategic refreshes.
- Strong creative judgement and experience briefing and guiding creative teams to deliver high-quality, brand-aligned work.
- Data and insights led with proficiency in using insight to inform brand strategy, measure performance, and optimise impact.
- Leadership prowess. You know how to build, inspire, and get the best out of high-performing teams and external agencies
- The ability to rally cross-functional teams and get everyone pulling in the same direction.
- Excellent communication and stakeholder management skills, with the ability to influence and align senior leaders.
- Experience managing external agencies and internal teams, ensuring consistency, quality, and strategic alignment.
- Solid understanding of digital brand expression, including social media, web, and integrated campaign environments.
- Strong project management capabilities, with the ability to lead multiple initiatives and keep teams focused and aligned.
- Strategic Brand Leadership – Ability to translate brand strategy into clear, actionable plans that drive growth and differentiation.
BPP Education Group actively promotes equality of opportunity for all with the right mix of talent, skills and potential, and welcomes applications from a wide range of candidates.
BPP Education Group reserves the right to amend or withdraw this advertisement at any time prior to the closing date, should we receive a high volume of applications or if business needs change.
