Job Introduction
We’re looking for a talented and SEO-savvy Web Content Writer to create and optimise website content that engages audiences, supports the user journey, and drives organic search performance across BPP Education Group’s digital platforms.
What if you read the description and don't meet every single requirement? We encourage you to apply anyway - we value diverse backgrounds and are committed to inclusivity!
Why work for BPP Education Group?
It is a great time to join BPP Education Group as we have enjoyed a sustained period of growth, offering a wealth of opportunities to our staff, students and clients. There are many more great reasons to join BPP Education Group such as:
- Brilliantly, you can study any of BPP’s courses for free – be it a professional qualification or full degree.
We also provide a generous annual leave entitlement of 30 days, and there’s a rewards package that includes retail discounts and much more.
Other key benefits include our Group Personal Pension Plan, dedicated private healthcare and dental plans that offer additional assurance to look after you and your family
What you’ll be doing
Working within the Digital Experience team, you’ll play a key role in ensuring that every page of BPP’s web estate — from course listings and landing pages to thought leadership content — is clear, accessible, and discoverable.
The ideal candidate will combine excellent writing and editing skills with a strong understanding of SEO best practice, keyword strategy, and web optimisation. You’ll collaborate closely with Brand, Product, and Performance teams to deliver high-quality content that aligns with both user needs and commercial objectives.
What we’re looking for
To be successful in this role you will need to have a proven track record in the following areas:
- Experience in digital or web content writing, preferably within education, training, or professional services.
- Proven track record of creating SEO-optimised content that improves visibility and organic performance.
- Strong understanding of keyword research, search intent, and on-page SEO best practices.
- Experience with CMS platforms (e.g., WordPress, Sitecore, Umbraco, or similar).
- Familiarity with analytics and SEO tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.
- Excellent writing, editing, and proofreading skills with attention to tone, clarity, and accuracy.
- Strong organisational skills with the ability to manage multiple projects and deadlines.
- Degree in English, Marketing, Communications, or a related field preferred.
BPP Education Group are proud to be a Disability Confident employer so if you need any reasonable adjustments for the interview process, please just let us know!
BPP Education Group actively promotes equality of opportunity for all with the right mix of talent, skills and potential, and welcomes applications from a wide range of candidates. BPP will select candidates for interview based on their skills, qualifications and experience. Please note that for those posts that are exempt from the Rehabilitation of Offenders Act 1974, the successful candidate will be required to undertake a DBS check in addition to BPP undertaking any necessary online searches. This is deemed appropriate and necessary from a safeguarding perspective, and in line with BPP’s safer recruitment practices
BPP Education Group reserves the right to amend or withdraw this advertisement at any time prior to the closing date, should we receive a high volume of applications or if business needs change
