Job Introduction
We’re looking for a strategic, data-driven, and commercially focused leader to head up BPP’s Marketing Strategy & Performance function across all divisions — including Technology, Law, Accounting, Finance, and Professional Skills.
What if you read the description and don't meet every single requirement? We encourage you to apply anyway - we value diverse backgrounds and are committed to inclusivity!
Why work for BPP Education Group?
It is a great time to join BPP Education Group as we have enjoyed a sustained period of growth, offering a wealth of opportunities to our staff, students and clients. There are many more great reasons to join BPP Education Group such as:
- Brilliantly, you can study any of BPP’s courses for free – be it a professional qualification or full degree.
We also provide a generous annual leave entitlement of 30 days, and there’s a rewards package that includes retail discounts and much more.
Other key benefits include our Group Personal Pension Plan, dedicated private healthcare and dental plans that offer additional assurance to look after you and your family
What you’ll be doing
As Head of Marketing Strategy & Performance, you’ll lead a team of Strategy and Performance Managers responsible for translating divisional growth targets into actionable marketing strategies, measurable KPIs, and performance frameworks.
Working cross-functionally with Category, Product, Brand, and Performance Media teams, you’ll shape and oversee go-to-market (GTM) strategies that deliver measurable impact — ensuring every marketing investment drives pipeline health, revenue growth, and ROI.
This is a senior leadership role requiring strategic vision, commercial acumen, and the ability to unite cross-functional teams around a single performance narrative.
What we’re looking for
To be successful in this role you will need to have a proven track record in the following areas:
- Significant experience in marketing strategy, commercial marketing, or performance leadership within a complex, multi-brand organisation.
- Proven success leading teams to deliver measurable marketing and commercial outcomes.
- Deep understanding of marketing funnel optimisation across digital and offline channels (B2B and B2C).
- Strong analytical capability with proven experience linking marketing performance to business results (CPA, ROAS, LTV, pipeline).
- Exceptional stakeholder management and influencing skills across multiple senior functions.
- Advanced proficiency in marketing analytics and performance tools (e.g. Tableau, Looker Studio, Salesforce, GA4).
- Experience within education, professional training, or related sectors preferred.
BPP Education Group are proud to be a Disability Confident employer so if you need any reasonable adjustments for the interview process, please just let us know!
BPP Education Group actively promotes equality of opportunity for all with the right mix of talent, skills and potential, and welcomes applications from a wide range of candidates. BPP will select candidates for interview based on their skills, qualifications and experience. Please note that for those posts that are exempt from the Rehabilitation of Offenders Act 1974, the successful candidate will be required to undertake a DBS check in addition to BPP undertaking any necessary online searches. This is deemed appropriate and necessary from a safeguarding perspective, and in line with BPP’s safer recruitment practices
BPP Education Group reserves the right to amend or withdraw this advertisement at any time prior to the closing date, should we receive a high volume of applications or if business needs change.
