Job Introduction
We’re looking for a strategic and commercially minded Head of Performance Media to lead the planning, execution, and optimisation of paid media activity across BPP Education Group’s portfolio of brands.
What if you read the description and don't meet every single requirement? We encourage you to apply anyway - we value diverse backgrounds and are committed to inclusivity!
Why work for BPP Education Group?
It is a great time to join BPP Education Group as we have enjoyed a sustained period of growth, offering a wealth of opportunities to our staff, students and clients. There are many more great reasons to join BPP Education Group such as:
- Brilliantly, you can study any of BPP’s courses for free – be it a professional qualification or full degree.
We also provide a generous annual leave entitlement of 30 days, and there’s a rewards package that includes retail discounts and much more.
Other key benefits include our Group Personal Pension Plan, dedicated private healthcare and dental plans that offer additional assurance to look after you and your family
What you’ll be doing
This role will oversee the Paid Media, Paid Search, and Campaign Planning teams — driving measurable growth across paid, earned, and owned channels. Working closely with the Brand, Automation, and Data teams, the postholder will ensure every campaign is data-led, performance-optimised, and aligned to BPP’s commercial and brand objectives.
Through disciplined budget management, audience segmentation, and continual testing, this role will ensure marketing investment delivers maximum ROI and contributes directly to lead generation, pipeline growth, and revenue performance.
What we’re looking for
To be successful in this role you will need to have a proven track record in the following areas:
- Proven experience in performance or digital marketing, including significant experience in a leadership role.
- Proven success managing multi-channel paid media strategies across search, social, display, and affiliate networks.
- Strong understanding of media attribution, analytics, and conversion optimisation.
- Demonstrated ability to use first-party data and marketing automation for audience segmentation and targeting.
- Advanced proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and programmatic platforms.
- Commercially minded with experience linking marketing investment to pipeline and revenue.
- Skilled in performance analytics and dashboard tools (e.g. Looker Studio, Tableau, GA4, Salesforce).
- Degree in Marketing, Business, or a related field (Master’s desirable).
BPP Education Group are proud to be a Disability Confident employer so if you need any reasonable adjustments for the interview process, please just let us know!
BPP Education Group actively promotes equality of opportunity for all with the right mix of talent, skills and potential, and welcomes applications from a wide range of candidates. BPP will select candidates for interview based on their skills, qualifications and experience. Please note that for those posts that are exempt from the Rehabilitation of Offenders Act 1974, the successful candidate will be required to undertake a DBS check in addition to BPP undertaking any necessary online searches. This is deemed appropriate and necessary from a safeguarding perspective, and in line with BPP’s safer recruitment practices
BPP Education Group reserves the right to amend or withdraw this advertisement at any time prior to the closing date, should we receive a high volume of applications or if business needs change.
