Job Introduction
As a Senior Marketing Automation Executive, you'll lead the development and execution of sophisticated digital marketing strategies using Salesforce Marketing Cloud.
What if you read the description and don't meet every single requirement? We encourage you to apply anyway - we value diverse backgrounds and are committed to inclusivity!
What you’ll be doing
You'll architect and optimize multi-stage customer journeys across key lifecycle touchpoints, turning automation into a core capability that drives engagement, lead conversion, and lifetime value.
This role demands not just technical proficiency, but strategic thinking, stakeholder management, and a passion for data-informed decision-making.
What we’re looking for
To be successful in this role you will need to have a proven track record in the following areas:
- Proven experience managing complex marketing automation programs, ideally with Salesforce Marketing Cloud
- Strong proficiency in SQL, AMPscript, and automation studio workflows
- Solid understanding of CRM systems (Salesforce Sales Cloud preferred)
- Demonstrated ability to lead cross-functional projects from concept to delivery
- Exceptional problem-solving mindset with a blend of strategic and tactical thinking
- Detail-oriented with an analytical lens for interpreting large datasets
- Strong communicator who can simplify technical concepts for non-technical stakeholders
BPP Education Group actively promotes equality of opportunity for all with the right mix of talent, skills and potential, and welcomes applications from a wide range of candidates.
BPP Education Group reserves the right to amend or withdraw this advertisement at any time prior to the closing date, should we receive a high volume of applications or if business needs change.
