Job Introduction
An great opportunity has arisen for a passionate and self motivated Senior Category Marketing Manager, you will lead the execution of the marketing strategy for one or more key product categories. Reporting to the Director of Category Marketing, you will translate strategic goals into actionable marketing plans. You will develop compelling narratives grounded in customer insight and brand strategy, ensuring campaigns deliver measurable impact.
What if you read the description and don't meet every single requirement? We encourage you to apply anyway - we value diverse backgrounds and are committed to inclusivity!
What you’ll be doing
You collaborate closely with colleagues across Brand, Product, Strategy and Performance and Performance Media to ensure our category strategies are insight-led, creatively executed, and commercially effective.
What we’re looking for
To be successful in this role you will need to have a proven track record in the following areas:
- Proven marketing experience, with a strong track record in category, brand, or product marketing
- Proven success in leading strategic marketing initiatives that deliver measurable results.
- Strong understanding of customer insight, segmentation, and persona development.
- Excellent communication, storytelling, and stakeholder engagement abilities.
- Collaborative mindset with experience working in cross-functional teams.
- Strong project management skills and attention to detail.
- Strong project management skills and attention to detail.
BPP Education Group actively promotes equality of opportunity for all with the right mix of talent, skills and potential, and welcomes applications from a wide range of candidates.
BPP Education Group reserves the right to amend or withdraw this advertisement at any time prior to the closing date, should we receive a high volume of applications or if business needs change.
