Job Introduction
We’re looking for a commercially focused and analytically driven Senior Marketing Strategy & Performance Manager to lead the development and execution of go-to-market strategies that drive growth across BPP Education Group.
What if you read the description and don't meet every single requirement? We encourage you to apply anyway - we value diverse backgrounds and are committed to inclusivity!
What you’ll be doing
In this role, you’ll connect marketing strategy to measurable commercial performance — translating divisional objectives into actionable marketing plans, defining KPIs across the acquisition funnel, and driving continuous improvement through insight and data.
Working as part of the Marketing Strategy & Performance team, you’ll collaborate with Product, Brand, Category, and Insights functions to ensure marketing activity is cohesive, efficient, and directly aligned to BPP’s growth and performance objectives.
This role is ideal for someone who combines strategic thinking, strong analytical ability, and clear communication skills, with a passion for delivering measurable results in a fast-paced, performance-led environment.
What we’re looking for
To be successful in this role you will need to have a proven track record in the following areas:
- Proven experience in marketing strategy, performance marketing, or commercial marketing roles.
- Proven ability to develop and deliver go-to-market plans in a data-driven, commercial environment.
- Strong analytical capability — able to interpret data and translate insights into clear actions.
- Deep understanding of marketing funnels, channel performance, and attribution.
- Commercially minded with a focus on linking marketing activity to revenue and ROI.
- Experienced in stakeholder management and confident influencing at senior levels.
- Proficient in analytics, reporting, and CRM platforms such as Tableau, Looker Studio, GA4, and Salesforce.
BPP Education Group actively promotes equality of opportunity for all with the right mix of talent, skills and potential, and welcomes applications from a wide range of candidates.
BPP Education Group reserves the right to amend or withdraw this advertisement at any time prior to the closing date, should we receive a high volume of applications or if business needs change.
